Own content planning and multi-channel execution for campaigns, from calendar to social, blog, web content, and PR, with measurement and learnings to improve reach and conversions.

• Content Production: Create and schedule social, blog, and on-site content aligned to the calendar and manufacturer briefs.
• Web & SEO: Maintain engaging web content and optimize for SEO/GEO while following brand guidelines.
• Measurement & Collaboration: Analyze performance, share learnings, and coordinate with videographers, photographers, and influencers.

Responsibilities

• Implementation of a content calendar to support Sales and After Sales campaigns and marketing activities. This can vary from campaign to campaign, but can include activities such as the creation of social media assets and blog content
• Create and schedule content in line with content calendar, taking into account key requirements from the manufacturer and market indicators
• With support of the website lead, create and maintain engaging web content in line with manufacturer standards and key SEO/GEO focuses
• Ensure all outgoing material is professional, proof-read, legally compliant and aligned to mandated brand guidelines
• Liaise with and co-ordinate engaging content via videographers, photographers and influencers
• Support with analysing and reporting on individual activities, tracking openers, CTR, engagement and conversions
• Where applicable, support the business with advertising and PR opportunities (organic and paid)
• Provide reporting and insights when required for marketing board meetings
• Share key learnings and best practices with the marketing team
• Assist on new projects and support the team as per the needs of the team and business (including eMarketing, GDPR, event, graphic, and direct mail support)
• Champion culture changes across all businesses
• Communicate clearly, regularly and promptly with colleagues across all business areas
• Communicate the CWC culture of quality and excellence through channels of influence
• Engages with and delivers initiatives that support the CWC customer journey and Core Objectives
• Identify training and development needs for yourself as part of the performance management process
• Act and respond flexibly to meet the needs of the business
• Ensure all capital outlay is authorised by a line or dept manager
• Conduct competitor research bi-annually to understand competitor communication and customer journeys

Preferred

• Experience with a CMS (preferably Wordpress or Magento) and Google Analytics
• Experience with marketing platforms (preferably Campaign Monitor and Hubspot)
• eCommerce experience is desirable
• SEO experience desirable
• Mantain calm under pressure
• Great multi-tasker and project management skills
• A willingness to learn
• Strong communicator
• Works effectively as part of a team

Benefits

• Employee Car Scheme
• 25 days’ holiday + bank holidays
• Scottish Widows salary sacrifice pension scheme
• Access to our exclusive Benefits Hub – discounts on big brands
• Employee Assistance Programme
• Cycle to work scheme and eye care vouchers
• Life assurance 1 x basic salary
• Long Service Awards to celebrate your milestones