Responsibilities

• Own and lead the end‑to‑end delivery of email, SMS campaigns and landing pages, using Unica Deliver ensuring campaigns are executed flawlessly, on time, and in line with agreed plans.
• Take full ownership of campaign execution, including creative asset updates, HTML build, QA, and deployment, applying expert judgement to maintain consistently high standards and continuously raise the quality of our email and SMS output.
• Set and uphold the quality of campaigns by performing rigorous, campaign‑specific QA to validate functionality, rendering, and performance across devices and inboxes, ensuring a best‑in‑class customer experience.
• Actively remove blockers and friction, driving delivery forward and resolving issues before they impact timelines, quality, or performance, so campaigns land seamlessly and at pace.
• Advocate the transition to an always‑on model, ruthlessly prioritising activity based on customer and commercial value, enabling scalable, effective, and industry‑leading communications.
• Drive measurable performance improvement through continuous testing and experimentation, owning multi‑variant testing across audiences, segmentation, subject lines, creative, and send times, while constantly exploring new approaches rather than repeating what’s already been done.
• Own the relationship with HCL, shaping the evolution of Deliver by influencing the roadmap and translating new capability into real value, accelerating our journey to best‑in‑class execution.
• Push the boundaries of email and SMS, staying ahead of market trends and best practice and maximising tools such as Movable Ink, Litmus, and Playable, to deliver standout, industry‑leading communications.
• Be the subject‑matter expert for the email channel, setting standards for templates, timing, process, and principles—and confidently challenging activity that doesn’t deliver the right customer or business outcome, ensuring quality is never compromised.
• Own content review sessions with MarComms, using performance data and insight to challenge and improve creative, ensuring content continually evolves and outperforms previous activity

Requirements

• Strong understanding of how email and SMS fit within the broader customer lifecycle, marketing strategy, and always-on communications model
• Knowledge of cross-functional working within a large organisation, including collaboration with MarComms, Operations, Marketing Effectiveness, Technology, and external partners
• Understanding of how campaign delivery decisions impact customer experience, and commercial performance
• Ability to balance delivery demands with strategic improvement, ensuring activity supports both short-term priorities and long-term capability growth
• Clear understanding of customer behaviours, expectations, and preferences within digital communications
• Ability to interpret performance data and insight to inform decisions, optimise campaigns, and improve customer engagement
• Appreciation of the commercial context, including how email and SMS contribute to growth, retention, and customer trust
• Confidence to challenge activity that does not deliver the right customer or business outcome

Benefits

• We’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too.