Responsibilities

• Creating, managing and delivering B2B marketing plans that support workplace, retail and hospitality leasing objectives and wider Urban business priorities.
• Work closely with the Retail, Hospitality and Workplace leasing teams to drive demand and support leasing and commercial performance, by leading the creation of and delivering marketing assets.
• Build strong relationships with agency partners, agents and internal stakeholders to deliver effective, high-quality marketing materials and campaigns.
• Budget management of core leasing activity reporting to Senior B2B Marketing Manager spend vs forecast on monthly basis ensuring activity is planned, forecast and reviewed effectively.
• Measure marketing effectiveness, demonstrate return on investment and support continuous improvement.
• Work closely with property management, asset management and leasing teams to ensure void sites and sites impacted by SEP works are dressed creatively aligned to the hoarding and vinyl agreed portfolio plans.
• Coordinating workplace, hospitality and retail trade events, collateral and membership activity across relevant industry platforms and programmes.
• Supports Marketing Engagement B2B Manager on leasing events and building launches.

Requirements

• Experience in B2B marketing within the real estate sector, with a strong understanding of workplace, retail, hospitality leasing and property marketing.
• Strong understanding of leasing dynamics across retail, hospitality and office sectors, and how marketing drives occupancy, demand and income.
• Good understanding of target customers across hospitality, retail and workplace sectors.
• Strong awareness of the competitive landscape, trends and emerging opportunities.
• Proven track record delivering B2B leasing marketing campaigns, ideally within London real estate.
• Strong stakeholder management skills, with the confidence to work across a matrixed organisation and influence colleagues at different levels.
• Experience managing agencies, marketing budgets and multiple workstreams effectively.
• Strong writing and communication skills, with the ability to translate complex issues into clear messages for different audiences and channels.
• A good understanding of the latest marketing techniques, trends and market activity, with awareness of the competitive landscape.
• Strong analytical skills, with the ability to use insight and performance data to inform decisions and improve commercial outcomes.

Benefits

• As well as a competitive salary, pension and performance related bonus offering, we have a wealth of benefits available ranging from flexible working; market leading family policies and shopping discounts in the West End, to private healthcare; life and critical illness cover and 28 days holiday with the option to buy more. We value work life balance and your wellbeing highly, enabling you to be your best self to work.
• Disability Disclaimer: We are a proud disability confident employer and operate the offer of interview scheme Disability Confident employer scheme - GOV.UK (www.gov.uk).
• We are happy to offer alternative application methods or formats and can be flexible on our process to enable you to have the best opportunity.
• If you have any questions about our recruitment process or would like to talk about adjustments, please contact us directly, or at careers@thecrownestate.co.uk
• Please note that if we receive a high volume of applications, we may close this advert early. We encourage you to apply as soon as possible.