Marketing Automation Manager at GlobalData Plc | London, UK

GlobalData Plc

Marketing Automation Manager

London, UK (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the automation and data-driven lifecycle programs for multi-channel marketing, turning HubSpot-driven workflows into measurable engagement, conversion and governance improvements.

Automation & Data Strategy: Build scalable HubSpot workflows and data-driven segmentation to optimize campaigns and audience targeting.
Performance & Compliance: Drive reporting, insights, and iterative optimization while ensuring GDPR/PECR compliance across global data privacy standards.
Cross-Unit Enablement: Align automation with multiple business units, nurturing high-quality leads, retention, and commercial impact through test-and-learn iterations.

Job Description

Responsibilities

Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
Managing the reporting and analysis of email and data performance.
Building scalable automation workflows to support complex stakeholder requirements across multiple business units
Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact

Requirements

2+ years’ hands-on experience building and managing campaigns within HubSpot
Experience in integrations within HubSpot, preferably Salesforce CRM
Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programmes
Familiarity with working with data lakes and integrations into BI tools.
Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
Strong understanding of segmentation strategy, data hygiene and CRM best practice
Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
Highly proactive, solutions-focused with strong stakeholder and project management skills
A test-and-learn mindset with confidence in experimentation and iterative optimisation
Comfort operating in high-growth, fast-evolving environments
Curious, ambitious and driven to continuously elevate performance standards

Benefits

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com

GlobalData Plc

3.4 Glassdoor

In a world drowning in data, we deliver clarity. We exist to help leaders cut through the noise, uncover hidden opportunities, and deliver results that matter.GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change.By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organisations see what’s coming, move faster, and lead with confidence.Our solutions are used by over 5,000 organizations across the world’s largest industries, providing tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.

Founded in 2016

London, England, GBR

2.9K employees (215 in marketing)

www.globaldata.com

59% recommend to a friend

68% CEO approval