Responsibilities

• Support the Retail marketing strategy across Europe (particularly Germany & Nordics)
• Engage cross-functionally and create relationships with all key stakeholders (Sales, Buying, Planning, CRM, Customer Insights, PR, Media, Brand Presentation, Clienteling, Regional Store teams, etc.) to implement the team’s strategy on a European or local level
• Drive the amplification of global brand campaigns across EU through direct marketing, in-store activations and events, and innovative experiences to attract new Millennial & Gen-Z customers to our stores
• Successfully develop and implement the opening strategy for new store openings within the region including researching market and consumer insights, competitor insights and key opportunities for ‘buzz generating’ activations
• Keep track of costs and manage budget daily, demonstrating the ability to report on spend per project. Raise POs and manage vendor relations

Requirements

• Min 2 full strategic performance cycles of communications and events experience gained in international consumer goods organizations, preferably with some exposure to Premium brands or Fashion/Luxury Retail
• Strong marketing credentials including strategic analysis, project management, and communications, with experience in brand amplification
• Experience in large-scale event management (including retail activations) and marketing campaign strategy from initial concept and strategic planning to day-to-day execution and post-campaign reporting with both internal and external partners
• Ability to work in a fast-paced environment, take initiative and deliver quick results
• Strong business and commercial mindset, knowledge of marketing KPI analytics and experience managing a project budget and expense tracking
• Contribute creatively, develop innovative ideas and solutions with a structured approach and an exemplary eye for detail
• Dealing with ambiguity, fast paced environments and to manage multiple tasks simultaneously while meeting tight deadlines
• Comfortable and confident in the briefing and feedback process of creative agencies and vendors
• Strong team player, collaborative, positive, pro-active with a problem-solving attitude
• Exemplary written and oral communication skills with experience producing content for presentations, mastery of Microsoft Office (Outlook, Word, PowerPoint & Excel)
• Fluent in English, additional languages a bonus, particularly German

Preferred

• Exposure to Premium brands or Fashion/Luxury Retail
• Strong interest in fashion and commercial brick-and-mortar retail
• German language proficiency (bonus)