Responsibilities

• Performance Marketing & Analytics
• Take full ownership of Meta and Google Ads accounts, managing technical setup, daily spend, and reporting.
• Identify and test key messages and creative approaches in various geographical territories.
• Create data-driven reports to help steer the business. We value a "test, learn, pivot" mindset.
• Community & Event Delivery
• Plan and lead a calendar of ‘real-world’ events, including major festivals, smaller events, and local pop-up shops around the UK.
• Build and manage a "Community Team" of ambassadors; managing gear budgets and activating your team to help Adventure Spec reach our goals.
• Proactively reach out to riding clubs and grass roots organisations to find new ways for Adventure Spec to support the riding community.
• Product & Brand Integration
• Ride, test and feedback on the development of Adventure Spec gear. You will use prototypes and provide feedback that directly influences our product development.

Requirements

• Proactive professional who "gets" the outdoors, loves adventure motorcycling and possesses the following:
• Technical Ad Management
• Proven experience navigating Meta Business Suite and Google Ads. You understand pixel tracking, technical integrations, and how to optimize spend based on ROAS.
• Logistical Delivery
• Experience in event management. You are comfortable with the "van-ready" reality: driving a long-wheelbase van, loading/unloading gear, and potentially camping at events.
• Analytical Curiosity
• You don’t just report numbers; you interrogate them. You are comfortable using Google Analytics and eCommerce data (Odoo) to find the "truth" and guide strategic decisions.
• Community Knowledge
• You can speak authentically to motorcyclists and outdoor enthusiasts. You understand how to build genuine relationships with ambassadors and grassroots organisations.
• Licensing