Managing Director (E-commerce) at Butter & Crust | London, UK

Butter & Crust

Managing Director (E-commerce)

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the growth engine with a focus on profitability: scale to £5m ARR, optimize CAC:LTV, and lift LTV via retention and AOV while building the data/ops backbone for fast decisions.

Growth execution: own weekly metrics, dashboards, and decision-ready reporting on revenue, CAC, churn, AOV, margin and profit.
Operational leadership: manage suppliers, ops and customer service to sustain quality as you scale.
Strategic initiatives: run major programs like geographic expansion and a site move.

Job Description

Responsibilities

Scaling the business to £5m ARR
Improving our CAC:LTV and driving profitable customer acquisition
Increasing LTV through better retention, AOV, and customer experience
Knowing the weekly numbers: revenue, CAC, churn, AOV, margin and profit
Managing our relationship with our suppliers
Building better dashboards, workflows, automations and internal tools
Managing the ops and customer service teams so quality stays high as we grow
Leading big projects, including geographic expansion and moving into a new site

Requirements

E-commerce, subscription, DTC or marketplace growth 🚀
Strong Meta ads / performance marketing background
Strong grasp of CAC, LTV, churn, AOV and contribution margin
Experience managing agencies, marketers, operators and customer service teams
Strong people management: clear feedback, high standards, good energy
A bias towards action, testing and continuous improvement
AI-native: using Claude, ChatGPT or similar every day to move faster and work smarter

Preferred

Coding/vibe-coding experience
Experience with Airtable, Zapier, Make, n8n or similar
Strong Meta ads / performance marketing background
A genuine love of sourdough and pastries 🥖

Benefits

🏡 Workplace: Battersea office, with flexible WFH
🌴 Holiday: 25 days annual leave + bank holidays
😋 Perk: A free weekly Butter & Crust subscription

Butter & Crust

🚴 Great Weekends Delivered🥐 Fresh & local breakfast goods🧑🍳 From oven to your doorstep in hours📍 Available in London"Butter & Crust delivers some of London’s best sourdough loaves and artisanal goods." - Delicious Magazine

Founded in 2020

London, England, GBR

16 employees (1 in marketing)

butterandcrust.com