Manager - International Marketing & Communications - CAA International

Crawley, Surrey, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 10 days ago

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Job Summary

Own end-to-end international B2B and B2G product marketing campaigns across multi-channel platforms, collaborating with Business Development to drive regional priorities, account activation, and pipeline growth.

Lead multi-channel campaigns and content strategy
Partner on GTM, ABM programmes, and CRM-driven journeys

Job Description

Responsibilities

Develop and deliver integrated B2B and B2G product marketing campaigns across paid, owned, and earned channels.
Partner with Business Development teams to develop value propositions, targeted go-to-market strategies, and account-based marketing programmes that drive regional priorities, account activation, customer engagement, and pipeline growth.
Lead campaign content strategy and oversee the creation of thought leadership, case studies, digital content, and marketing collateral.
Manage and enhance digital and social media channels to maximise engagement and brand visibility.
Improve the online customer experience through innovation and data-driven decision making.
Lead key marketing transformation projects, such as CRM and digital optimisation, website development, brand development, and customer experience improvements across the customer journey.
Support the development of CRM-driven marketing and automated customer journeys.
Work collaboratively across commercial, technical, and leadership teams.
Represent CAAi through presentations, webinars, events, and industry forums.
Contribute ideas and identify trends, insights, and opportunities to strengthen marketing effectiveness and support business growth.

Requirements

Degree-level education in Marketing, Business, Communications, or a related discipline, or equivalent professional experience
Significant B2B marketing experience, ideally gained within aviation, professional services, consultancy, or a regulated environment
Proven success delivering integrated, multi-channel marketing campaigns and supporting the launch of new products, services, or propositions
Experience driving business growth through demand generation, lead nurturing, pipeline development, and commercial marketing activities
Strong understanding of account-based marketing, product marketing, and go-to-market strategy development
Experience developing and optimising CRM platforms, marketing automation programmes, and customer journeys
Excellent written, verbal, and presentation skills, with the ability to communicate complex information clearly and effectively
Strong stakeholder management skills, with the ability to influence and collaborate effectively across senior leadership, technical, and commercial teams
Strong analytical and problem-solving skills, with the ability to use data, insight, and market intelligence to inform decision-making
Highly organised, proactive, and able to manage multiple projects, priorities, and stakeholder requirements simultaneously

Preferred

CIM qualification or working towards one
Experience within the aviation sector
Knowledge of SEO/GEO, content optimisation, and digital accessibility standards (WCAG 2.1)
Experience working across international and multicultural environments
Experience building business cases to support marketing, digital, and customer experience initiatives
Additional language skills

CAA International - Part of the UK CAA

Aviation and aerospace connects people, cultures and businesses like no other form of transport. That’s why we passionately believe everyone, everywhere should have access to safe, secure, and greener air transportation. As the UK Civil Aviation Authority's independent technical cooperation arm, we unite and export half a century of UK CAA know-how to help States enhance their aviation and aerospace standards. By connecting the global aviation family to the UK CAA, we help cultivate high-performing, future-focused regulators and entities that enable aviation and aerospace to thrive – enhancing prosperity, societal and environmental performance across the globe.Working with national Governments, aviation agencies, regulators and industry organisations, our advice, training, and examination services have helped countless States reimagine the future of air travel and establish robust, sustainable regulatory systems. Our work across Africa, the Middle East, Southeast Asia and beyond helps make aviation’s changing face better – creating safe and secure environments for new, innovative technologies – fostering new platforms for aviation and aerospace growth. As a founding member and leading voice within the International Civil Aviation Organisation, the UK has been a powerhouse supporting the development of the regulatory DNA that aviation relies upon. Today, our subject matter experts continue to pioneer new international standards and forward-looking regulatory practices to help innovation and the future of flight flourish. As a Social Enterprise, we take action to overcome some of the greatest aviation challenges facing aviation and the developing world – investing and driving change where it is needed most.At CAA International, we strive to make aviation’s changing face better and help countries unlock the endless benefits that a safe, secure, and greener connected world brings.

Founded in 2007

England, GBR

168 employees (5 in marketing)

www.caainternational.com