Manager, Events Communications and Audience Strategy

London, UK (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Build and own the Eurasia Group events marketing engine from strategy through sponsor-facing activation, balancing audience growth for senior leaders with sponsor objectives and cross‑channel campaigns across digital, email, and partnerships.

  • Audience Growth and Sponsorship Alignment: Own high‑level audience development goals for government and policy audiences while delivering sponsor goals from kickoff to post‑event reporting.
  • Sponsor Strategy and Execution: Translate sponsor objectives into tailored battle plans, briefings, and post‑event reports, and lead regular sponsor check-ins to course-correct.
  • Integrated Campaign Execution: Drive cross‑channel campaigns (digital, email, partnerships, media) to maximize reach and sponsor value, with clear performance updates for sponsors and internal teams.

Job Description

Responsibilities

  • Marketing Strategy and Execution
  • Contribute to and execute the overarching marketing strategy for Eurasia Group's global events portfolio, ensuring alignment with firm-wide commercial and engagement priorities
  • Manage day-to-day marketing activities for multiple events simultaneously, including campaign setup, audience outreach, and performance tracking
  • Develop integrated campaign strategies across digital, email, partnerships, and media channels to maximize reach and impact
  • Support and collaborate with Events Managers and Associates across marketing, audience outreach, engagement, and analytics functions
  • Partner with internal stakeholders, including commercial, research, and GZERO Media, to ensure consistent messaging and strategic alignment
  • Sponsoring Client Collaboration and Advisory
  • This section reflects a substantial portion of the Manager's day-to-day responsibilities. The Manager will spend significant time working directly with event sponsors, acting as their primary marketing partner throughout each engagement.
  • Serve as the primary marketing and audience strategy contact for sponsoring clients, managing the relationship from kick-off through post-event reporting
  • Conduct regular check-ins and working sessions with sponsors to align on goals, review progress, address feedback, and adjust strategy as needed
  • Translate sponsor objectives into clear, tailored event marketing strategies, including target audience profiles, messaging frameworks, and distribution plans
  • Present campaign strategies, audience insights, and performance updates to sponsor contacts, with clarity and credibility appropriate to each stakeholder level
  • Develop sponsor-facing materials including briefing documents, strategy decks, and post-event reports
  • Proactively flag risks, surface recommendations, and maintain a high standard of responsiveness and communication throughout the client engagement
  • Collaborate with internal commercial and client service teams to ensure sponsor expectations are well-managed and deliverables are met on time
  • Audience Strategy and Development
  • Support the development and execution of targeted audience growth strategies, with a focus on senior public sector leaders, multilateral institutions, and C-suite executives
  • Work across teams to identify priority audiences and build pathways to expand Eurasia Group's network of high-level participants
  • Manage and execute audience outreach campaigns, including drafting invitations, managing contact lists, and tracking engagement
  • Design and execute marketing partnerships to extend reach into key geographies, sectors, and policymaking communities
Eurasia Group logo

Eurasia Group

3.8 Glassdoor

Eurasia Group is the world's leading global political risk research and consulting firm. Since 1998, we have helped clients make informed business decisions in countries where understanding the political landscape is critical. Our research analysts are trained social scientists with post-graduate degrees, extensive professional experience, and a diverse range of language capabilities. Headquartered in New York, we also have offices in Washington, DC, San Francisco, London, São Paulo, and Singapore, as well as a vast network of experts around the world.

Founded in 1998
New York, New York, USA
452 employees (28 in marketing)
79% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
62.9K
Traffic Source Mix
Search
49.5%
Direct
40.2%
Referral
6.9%
Social
2.2%
Paid
0.8%

Headcount Trend

Current headcount: ~452

Marketing Team

Marketing Team Size
20 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News