Lifecycle & CRM Marketing Manager

UK (Hybrid)

£0K/yr – £0K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and scale Mixam's lifecycle and retention program across email, SMS, loyalty, and segmentation, turning customer signals into targeted journeys that lift LTV, repeat purchases, and activation.

Lifecycle ownership: end-to-end strategy and execution across flows, campaigns, and rewards using Klaviyo and Hubspot.
Data-driven optimization: connect acquisition, product affinity, and loyalty status to segmentation and cross-sell logic with A/B testing.
Independent build and governance: establish processes from scratch, measure impact, and translate insights into repeatable improvements across markets.

Job Description

Responsibilities

Lifecycle ownership: end-to-end strategy and execution across email, SMS, loyalty, segmentation, testing, and Hubspot tooling to drive LTV, repeat purchases, and cohort reactivation.
Data-driven optimization: connect granular behaviors like acquisition source, product affinity, and loyalty status to highly targeted lifecycle segments and cross-sell logic, with A/B testing to prove impact.
Independent build and governance: create processes and operating models from scratch, measure impact, and translate insights into improved journeys across markets.
Subject matter expert in retention: own the rewards program and activate lifecycle campaigns that move metrics rather than just send emails.

Mixam

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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