Lifecycle & CRM Marketing Manager

Hertfordshire, UK (On-site)

£0K/yr – £0K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own Mixam’s lifecycle and loyalty engine end to end, turning customer signals into targeted journeys that lift repeat purchases and LTV.

Own lifecycle across email, SMS, loyalty, segmentation, testing, and Hubspot to drive measurable retention.
Activate and optimize Mixam Rewards with onboarding, education, redemption, tier progression, and reactivation to improve repeat purchases.

Job Description

Responsibilities

Build and own Mixam's lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling - with responsibility for identifying customer risk and opportunity, designing the right intervention, measuring impact, and continuously improving the journey.
This is not an "email marketer." Email is one channel they own. We need someone who can work independently, build structure from the ground up, make strategic recommendations, and execute directly to deliver business outcomes.
Proven experience building and scaling in fast startup environments. This is an individual contributor role for an autonomous builder-operator who thrives on taking complete, end-to-end ownership of both strategy and execution.
As our go-to retention champion, you will become the internal expert on driving lifetime value (LTV), repeat purchase rates, first-to-second-order conversions, and cohort reactivation strategies.
You will continuously connect granular customer behaviors; including acquisition source, quote/order patterns, product affinity, and loyalty status, to build highly targeted lifecycle segmentations and cross-sell logic.
By seamlessly bridging these behavioral insights with tailored communication strategies, you will optimise our rewards program and translate user actions directly into measurable commercial results

Mixam

At Mixam, we're not just a printing company; we're a dynamic force of creativity and innovation. Where technology meets imagination, we're at the forefront of the printing industry where each day is an opportunity to bring extraordinary ideas to life.With a relentless commitment to quality, cutting-edge technology, and exceptional customer service, Mixam is redefining the world of print. Our user-friendly platform empowers individuals, businesses, and creative professionals to turn their visions into reality through a diverse array of printed materials.Mixam is experiencing an exhilarating period of rapid expansion, where new opportunities emerge, and boundaries are pushed. Connect with us and stay tuned for the latest updates, innovations, and opportunities!

Founded in 2007

Watford, England, GBR

82 employees (9 in marketing)

mixam.com