Responsibilities

• Build, QA, and deploy lifecycle campaigns and journeys across email, push, and in‑app channels using our CRM platform (e.g. Iterable).
• Write clear, engaging, and conversion‑focused lifecycle copy including subject lines, email body copy, push notifications, and in‑app messages, aligned with brand and regional guidelines.
• Support customer acquisition, activation, repeat usage, and retention through targeted CRM programs such as onboarding, reactivation, promotional, and transactional flows.
• Partner with analytics and lifecycle teams to use customer data and behavioral insights to identify drop‑offs, opportunities, and personalization strategies.
• Monitor performance KPIs (open rate, CTR, conversion rate, retention, ROI) and continuously optimize campaigns through testing and iteration.
• Ensure all lifecycle messaging meets brand, compliance, and regulatory requirements across EMEA markets.
• Own the creation, publishing, and maintenance of EMEA website content using our CMS (e.g. Contentful, Webflow, or similar).
• Adapt and localize global website content for EMEA audiences while maintaining brand consistency and messaging clarity.
• Collaborate with Product, Design, SEO, and Regional Marketing to deliver content that supports full-funnel growth across awareness, acquisition, and conversion.
• Optimize web content using SEO best practices, on‑page insights, and performance data.
• Manage content workflows, calendars, and stakeholder alignment to ensure timely and accurate content delivery.
• Monitor website content performance using analytics tools (GA4, GSC, Amplitude) and implement data‑driven improvements.
• Work cross‑functionally with Lifecycle Marketing, Growth, Product, Design, Compliance, Analytics, and Regional teams.
• Support EMEA‑specific initiatives such as regional campaigns, product launches, seasonal moments, and market‑specific promotions.
• Act as a key content partner for ensuring a consistent customer experience across CRM and web touchpoints.

Requirements

• 2–4+ years of experience in lifecycle marketing, CRM, content marketing, or digital marketing.
• Hands‑on experience with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar).
• Experience working with a CMS (Contentful, Webflow, or equivalent).
• Strong copywriting and editing skills, with an understanding of conversion‑focused content.
• Familiarity with analytics and experimentation tools (Amplitude, GA4, Looker, A/B testing).
• Experience localizing content for EMEA or international markets.
• Solid understanding of SEO fundamentals, lifecycle metrics, and full‑funnel marketing.
• Bachelor’s degree or equivalent practical experience.
• A content‑driven marketer who enjoys blending creative execution with performance insights.
• Comfortable operating across both CRM and CMS environments.
• Highly organized, detail‑oriented, and confident managing multiple priorities and deadlines.
• A strong communicator who can collaborate effectively across global and regional teams.
• Curious, proactive, and eager to test, learn, and improve customer experiences.

Benefits

• Competitive Salary & Discretionary Bonus
• 23 days annual leave increasing with each year of service (capped at 28 days)
• Paid day off for your Birthday
• 4% employer pension contribution
• Discounted Euronet Employee Share Purchase Plan (ESPP)
• Life Cover, Income Protections Scheme & Critical Illness cover
• Healthcare
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice