Responsibilities

• Developing and owning the content strategy across the brands.
• Building and managing a structured content calendar across all platforms.
• Planning content around launches, campaigns, patient journeys, education and brand storytelling.
• Filming engaging short-form content using iPhone.
• Editing all content from concept to publication, including pacing, captions, graphics, music and platform optimisation.
• Writing compelling copy and captions tailored to each audience.
• Managing Instagram, LinkedIn and other relevant social platforms.
• Identifying emerging trends early and adapting them appropriately without compromising brand quality.
• Monitoring analytics and continually refining strategy through testing and optimisation.
• Managing community engagement, comments and direct messages.