Responsibilities

• Assist in the daily management of core paid acquisition channels or DSPs (e.g. Meta, TikTok, Google, etc.)
• Support the creation of scalable acquisition funnels by ensuring proper tracking implementation and gathering data insights
• Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests
• Monitor campaign and funnel performance using our core tools (Voluum, GA4, internal dashboards) and promptly flag any critical changes or performance anomalies
• Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly strategic reviews
• Maintain and update internal reporting documents and dashboards
• Support the creative briefing process by gathering performance data and communicating required asset changes and successful angles to the content team
• Collaborate with Product and Content teams to assist in the launch and testing cycles for landing pages, focusing on conversion rate improvements
• Assist in documenting and implementing systems designed to streamline creative testing speed and reduce fatigue
• Build initial rapport with key traffic source representatives, assisting the Senior team in managing communications and reporting performance
• Research and document potential new acquisition opportunities (networks, formats, tools, etc.)
• Stay up-to-date on platform rules, policy changes, and algorithm shifts
• Help us scale fast: Execute the daily campaign changes needed to grow our budgets while constantly watching the data to keep our cost targets (CAC/ROAS) in check
• Grow our user base: Your analysis and execution will directly contribute to hitting our goal of growing from 40 million to 100 million users
• Launch new channels: Handle the foundational setup (tracking, ad setup) required to successfully test and launch completely new advertising platforms
• Improve conversions: Run A/B tests on landing pages and funnels to find opportunities to make our campaigns more efficient
• Be the link for creative: Take performance data, translate it into clear suggestions for our creative team, and ensure the new ad concepts are launched and tracked correctly