Responsibilities

• Run campaign setup, day-to-day management, and reporting across Meta and TikTok.
• Under senior guidance, manage budget allocation, creative testing strategy, and channel ownership as you grow.
• Own the execution of campaigns in Meta Ads Manager and TikTok Ads Manager; QA and troubleshooting of campaigns, ad sets, ads, and tests.
• Dive into data across platforms to surface insights, build clear reports, and flag opportunities to seniors.
• Collaborate with the acquisition function and learn the PetLab approach with mentorship from senior buyers.

Requirements

• 1 to 2 Years in DTC Paid Social
• Hands-on experience setting up and managing campaigns in Meta Ads Manager (Facebook and Instagram) and ideally TikTok Ads Manager
• Solid foundations in performance marketing; familiarity with direct response campaigns and core paid social KPIs (CPA, ROAS, CAC, MER, eROAS, NC-ROAS, CTR, CVR)
• Awareness of the modern Meta landscape and ASC is a plus
• Data comfort with spreadsheets and analytics platforms; exposure to Northbeam, Data Studio, or similar tools is a plus
• Working knowledge of how DTC ecommerce operates on Shopify
• Comfortable using AI tools to speed up reporting and day-to-day workflows is a strong plus
• Detail-oriented, well-organised, and able to articulate data-driven recommendations
• Eager to learn, quick to adapt, and a team player
• Clear communicator, both written and verbal

Preferred

• Familiarity with Northbeam, Data Studio, or similar attribution and reporting tools
• Experience with Advanced CAC/ROAS metrics and performance marketing concepts (ASC familiarity)
• Ability to use AI tools to speed up reporting, analysis, and day-to-day workflows
• Exposure to creative testing strategy and channel ownership beyond initial duties

Benefits

• Private Health Care through Vitality
• Generous Annual Leave. 28 days plus public and bank holidays
• Flexible Working Hours. We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office.
• Help@Hand Employee Assistance Programme
• Royal London Pension Scheme. We offer a workplace pension scheme with one of the UK's leading providers of group pensions, with an employer contribution of 5%.
• Enhanced Maternity, Paternity and Adoption Leave, because time with new family members is important.
• Puppy Therapy. Working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and Development budget. We always want you to keep learning.
• Free breakfast, fruit, and snacks in the office.
• Working Environment. Dogs are welcome.