Responsibilities

• Own design, orchestration, governance & optimisation for lifecycle marketing and email/SMS channels
• Transforming intelligence outputs from CRM, AI, ICP and behaviour into revenue-generating journeys
• Sales pipeline orchestration, driving opportunity-to-revenue conversion
• You will take functional ownership across 23 BUs, leading lead nurture, opportunity acceleration, cross-sell, referral partner, buyer, customer, event and sales enablement journeys.
• You will own Salesforce Marketing Cloud (SFMC) end-to-end - Journey Builder, Contact Builder, Data Extensions, Automation Studio, Mobile Studio, Email Studio and the personalisation frameworks that sit across them.
• You will build and manage a full journey portfolio spanning acquisition (lead, ICP and intent nurture), conversion (sales acceleration, opportunity nurture), growth (cross-sell), partner (referrer and introducer journeys) and retention (client engagement and reactivation).
• You will develop the lifecycle marketing roadmap across every business, mapping the path from lead to MQL, SQL, opportunity, cross-sell and advocacy through a clear lifecycle framework, journey architecture and contact strategy.
• You will design journey architecture from the ground up - entry logic and triggers, decision trees, exit and suppression logic, and channel orchestration - working closely with the AI Operations Manager and Performance team.
• You will set the standard for how SFMC is built and managed, delivering execution standards, governance and reusable assets across Journey Builder, Automation Studio, Data Extensions, triggered sends and dynamic content.
• You will operationalise AI-driven personalisation, turning inputs like ICP, intent, propensity, industry, persona and opportunity stage into tailored email content, CTAs, case studies, offers and send timing.

Benefits

• Competitive salary, commensurate with experience and seniority
• Performance-related bonus linked to individual and business outcomes
• Hybrid and flexible working arrangements
• Structured professional development budget and learning opportunities
• Pension and healthcare options
• Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
• A fast-paced, commercially driven environment with real scope for career progression