Responsibilities

• Develop and implement high impact influencer marketing strategies across Japan, driving brand awareness, engagement and sales
• Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results
• Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI
• Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment
• Mentor and coach team members to develop skills, foster growth and drive high performance results
• Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution
• Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities
• Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets

Requirements

• Good knowledge of the Japanese market and culture to shape relevant and engaging campaigns
• Proven experience in influencer marketing, managing and scaling successful campaigns within beauty, wellness, or tech
• Strong track record in overseeing campaign budgets, ensuring cost effectiveness and maximum impact
• Skilled in developing and executing influencer strategies that drive brand awareness, engagement and sales
• Experience managing or mentoring team members, fostering a high performance culture and achieving targets
• Strong analytical skills, with experience tracking and reporting campaign performance metrics
• Creative and innovative thinker, able to develop campaigns that resonate with audiences and deliver results
• Excellent written and verbal communication, able to craft compelling pitches and build strong influencer relationships
• Highly organised with strong project management skills, capable of managing multiple campaigns and deadlines in a fast paced environment

Benefits

• 25 days holiday (increasing with service) + Holiday Buy scheme
• Auto enrolment pension scheme
• Work from home every Wednesday
• Onsite café, gym and free parking
• Staff discounts across CurrentBody Skin, ZIIP Beauty, and Tria Laser
• Subsidised travel, Cycle to Work, and EV/tech schemes
• Supported studies, employee Assistance Programme and enhanced family leave
• Social events, office brunches and career development opportunities