Investment Marketing Executive

Burton upon Trent, Staffordshire, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end launch and post-launch optimization of pub investment campaigns across Greene King brands, aligning cross‑functional teams to maximize guest ROI.

  • Launch planning and ROI analysis: shape templates and plans for acquisitions and investments.
  • Cross-functional collaboration: coordinate digital, brand, and local marketing touchpoints to stay timely and relevant.
  • Site-level strategy: build tailored recommendations from demographic and investment data to drive site performance.

Job Description

  • Create and deliver marketing launch plans for pub investments and acquisitions across Greene King brands
  • Manage multiple investment projects at pace, using insight and ROI analysis to shape best practice launch templates
  • Work closely with digital, brand and local marketing teams to ensure all customer touchpoints are relevant, up to date and delivered on time
  • Build tailored marketing recommendations for each site using demographic insight, format understanding and investment appraisal data
  • Be the central point of contact for operations teams, clearly communicating plans, progress and performance
  • Track and review post‑launch performance, using insight and analysis to drive improved ROI and support under‑performing sites
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Greene King

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.•Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.•Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands. •Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

Bury St Edmunds, England, GBR
13K employees

Traffic Signals

Monthly Visitors
2.2M
Traffic Source Mix
Search
49%
Direct
26.8%
Referral
22.3%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~12.8K

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

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