International Strategic Planning Director - On Running

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the global strategy execution and cross functional activation for brand, performance, and always-on work, turning client briefs into platform-ready plans and measurable activation.

  • Growth and audience strategy: Build global audience frameworks and journey maps using data, research and cultural insight.
  • Strategic direction to activation: Define clear strategic direction with stakeholders and translate into precise campaigns and measurement across channels.
  • Innovation and optimization: Identify opportunities to apply data, emerging tech, formats, and partnerships to improve performance.

Job Description

Responsibilities

  • Partner with global and regional stakeholders to define clear strategic direction in response to client briefs
  • Create integrated communication frameworks across brand, performance and always-on activity
  • Build global audience and journey frameworks using data, research and cultural insight
  • Translate strategy into precise, platform-ready plans and digital activation with clear measurement
  • Identify opportunities to innovate in data application, emerging technology, media formats and partnerships
  • Turn data into compelling narratives, identifying opportunities for continuous improvement
  • Coach and collaborate, elevating planning excellence across the network

Requirements

  • Significant agency experience with global clients
  • Strong expertise in audience strategy, journey planning and digital activation
  • Proven ability to deliver clear, compelling strategic recommendations
  • Fluency across platforms, tools and measurement approaches
  • A collaborative, curious mindset with strong emotional intelligence
  • Experience leading cross-market strategy with sensitivity to cultural nuance

Benefits

  • You’ll work at the centre of a connected global network, with access to leading tools, talent and learning. We support your growth with tailored development, exposure to diverse markets, and the opportunity to shape work that truly makes an impact.
  • Flexible Working
  • At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
  • We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances.
  • Be Your Best: We want everyone to make the most of the opportunity to shine and we are happy to make adjustments in the recruitment process so you can be your best.
  • Diversity, Equity & Inclusion at OMG: We are committed to an inclusive environment where diverse voices are valued.
  • We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Omnicom Media UK logo

Omnicom Media UK

3.5 Glassdoor

OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.

Founded in 2000
London, England, GBR
2K employees (446 in marketing)
60% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
18.7K
Traffic Source Mix
Search
40.1%
Direct
42.9%
Referral
9.4%
Social
5.6%
Paid
1.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
410 (21% of company)

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