Responsibilities

• Own the international marketing strategy across Europe.
• Adapt and localise brand campaigns, content, and social so they land with each market's audience.
• Lead go-to-market planning and delivery for new market launches.
• Build and manage local partnerships – influencers, PR, events, and local agencies.
• Manage the international marketing budget, allocating spend for maximum impact and ROI.
• Partner closely with sales, trade marketing, and international account teams to align brand and commercial activity.
• Track, measure, and report on brand and campaign performance across markets.

Requirements

• 5+ years' marketing experience, ideally in drinks, FMCG, or a challenger consumer brand.
• Proven experience building brand and running campaigns across multiple international markets.
• Experience leading market launches or go-to-market activity.
• Strong grasp of local partnerships — influencer, PR, and events.
• Comfortable balancing brand-building with commercial results.
• Excellent project management and agency/stakeholder management skills.
• Culturally fluent and comfortable working across markets, languages, and time zones.
• Willingness to travel internationally as needed.

Preferred

• Experience with a challenger or high-growth brand.
• European language skills (Dutch, French, German).

Benefits

• Ownership of brand and marketing across some of Europe's most exciting markets.
• The chance to shape how a fast-growing challenger brand shows up internationally.
• A collaborative, ambitious team and a genuine seat at the table.
• Flexible, hybrid working from our London base.