Responsibilities

• Support international digital and social campaigns across key markets.
• Create and localise content for platforms including WeChat, RedNote, Weibo, Douyin, Instagram, TikTok and Facebook.
• Manage resident content creators, including briefing, filming support and reposting content.
• Coordinate day-to-day activity with marketing agencies and brand partners.
• Support social listening and customer engagement activity.
• Monitor trends, emerging platforms and audience insights to drive innovation and performance.
• Track content and campaign performance to support ongoing optimisation.

Requirements

• Native Chinese speaker fluent in Mandarin and English, with strong understanding of the Chinese market
• Experience managing digital and social campaigns across Chinese and international platforms
• Strong copywriting, localisation and content creation skills, including video editing
• Good understanding of social media trends, platform algorithms and audience engagement
• Organised, proactive and confident managing multiple stakeholders and projects
• Analytical mindset with the ability to use insights and data to improve performance
• A collaborative and creative approach, aligned with our One Team culture

Benefits

• A discretionary annual bonus so you can share in the company`s success
• 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
• A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
• Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
• Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
• Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!