Responsibilities

• Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity.
• Oversee localized media campaign deployment across EMEA & APAC markets, ensuring on-time delivery against objectives while driving cross-market efficiencies and alignment with broader global goals.
• Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.
• Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
• Guide global agency partners in developing media plans that build brand awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling.
• Work cross-functionally with growth and data teams to build unified audience segmentation strategies and map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling).

Requirements

• 10+ years of experience managing large-scale paid media campaigns with a proven track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
• Subject matter expertise across diverse global markets' media landscapes, platforms, and emerging opportunities, to provide ongoing media education for the marketing organization.
• Deep operational knowledge of both brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
• Proven ability to drive comprehensive agency governance by managing contractual agreements and annual assessments, while maintaining day-to-day oversight of agency partners to guarantee accountability against performance deliverables and strict creative standards.
• Strong fluency in brand health tracking (awareness consideration trust) coupled with a solid understanding of performance metrics (CAC, LTV, conversion rates, and ROAS).
• Exceptional communication skills with a track record of aligning global creative teams, product marketing, growth and finance teams around a singular cohesive media narrative.

Nice to Have

• Prior experience driving integrated marketing for high-density localized marketplaces like ride-hailing micromobility or on-demand delivery networks.
• Thrive in a rapidly evolving competitive and regulatory landscape with the capacity to ensure media plans launch on-time while proactively adjusting plans to respond to shifting market conditions or business needs.
• Experience scaling brand media footprint into brand-new geographic territories where localized operational constraints require agile geo-fenced media deployment.
• Advanced measurement capabilities including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and matched-market lift testing help prove the economic value of brand media on long-term performance.
• An intuitive sense of how to use paid media to overcome consumer skepticism and mainstream a completely novel transit category.
• Deep familiarity utilizing Google’s advanced enterprise tools (e.g. Display & Video 360 Ads Data Hub YouTube Select) to execute highly sophisticated brand campaigns.

Benefits

• discretionary annual bonus program
• equity incentive plan
• generous Company benefits program