Integrated Marketing Lead, Business Banking

London, UK (Hybrid)

£94K/yr – £124K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the Complex+ B2B marketing strategy and integrated campaigns across UK/EU, aligning with product and sales to drive growth for Business Banking offerings; lead cross-functional marketing centers of excellence, optimize budgets, and use data to steer multi-channel programs.

  • Strategic ownership: set and execute the integrated marketing plan for Complex+ audience with cross-team alignment (PMM, product, growth).
  • Team & budget leadership: steer multi-channel campaigns, capacity, and ROI-focused optimization with senior stakeholder updates.

Job Description

Responsibilities

  • The Integrated Marketing Lead, Business Banking will lead our marketing efforts for Business Banking focusing on our Complex+ Audience across all channels UK and EU, driving the marketing strategy and delivering campaigns that align with Monzo’s business objectives. You will also manage teams to deliver these campaigns where relevant.
  • Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence (across channels, content and other areas) to drive campaigns for Monzo’s savings, investment & insurance teams that are cohesive and impactful
  • Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy that drives outcomes for Monzo’s savings, investment & insurance products, while balancing the overall capacity of Marketing centers of excellence
  • B2B Excellence: Deep understanding of SMB/micro-business marketing, from acquisition funnels and lifecycle journeys to account-based and content-led strategies.
  • Commercial Acumen in Marketing: Strong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your Collective
  • Integrated Campaign Design: Expertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrative.
  • Data-Driven Optimization: Proficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization, and refine strategies/portfolios of campaigns
  • What You’ll Be Doing: Set, develop and execute the integrated marketing strategy for Complex + audience (with support of senior director) both semi-annually and on an on-going basis (as needed).
  • Ensure the portfolio of campaigns is delivered , collaborating with teams in Marketing (in particular PMM), product and growth. You need to drive consistency, transparency and alignment of these campaigns across these groups
  • Manage departmental budget, and the capacity for campaigns within owned channels. Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities

Requirements

  • Have led B2B marketing at scale , ideally in tech, fintech, or financial services.
  • Are passionate about empowering entrepreneurs and small businesses to thrive.
  • Bring a strong track record of building and leading diverse, inclusive teams.
  • Have experience managing multi-million-pound budgets and channel portfolios.
  • Are skilled at balancing creativity with commercial rigour.
  • Communicate clearly and influence effectively at all levels.
  • Have a track record of managing several Marketing campaigns
  • Influence senior stakeholders and align marketing strategies with business objectives
  • Own and report on performance metrics for business areas overall
  • Have strong analytical skills and are comfortable with tools like spreadsheets and Looker

Benefits

  • £93,500 - £123,500, Incentive Awards tied to your performance + Benefits
  • This role will be based out of our London office, with a hybrid of office and home based working
  • We offer flexible working hours and trust you to work enough hours to do your job well, and at times that suit you and your team.
  • £1,000 learning budget each year to use on books, training courses and conferences.
  • We will set you up to work from home; all employees are given Macbooks and for fully remote workers we will provide extra support for your work-from-home setup.
  • Plus lots more! Read our full list of benefits .

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Current headcount: ~22

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