Responsibilities

• Work with Celebrity and Influencer Lead [CIL] to execute a comprehensive influencer engagement strategy aligned with brand goals and Guide Dogs mission and values which will support the charity’s strategic objectives.
• Identify and evaluate potential influencers for Guide Dogs to partner with.
• Develop authentic content strategies & campaign ideas, with tailored pitches and proposals to secure collaborations with influencers across various platforms [Instagram, TikTok, YouTube, etc.]
• Build and maintain strong relationships influencers, their agents, and managers.
• Support CIL with negotiating contracts and agreements for partnerships and collaborations.
• Ensure close working with wider comms team, digital, brand and product teams to ensure seamless campaign integration.
• Track and analyse the performance influencer partnerships to support the charity’s strategic objectives.

Requirements

• Relevant experience within agency and/or large brand and/or currently an active influencer
• Proven experience in influencer marketing and social media management.
• Strong understanding of social media platforms and trends, especially Instagram, TikTok, YouTube, and X
• Demonstrable experience in managing influencer campaigns from concept to completion.
• Network and relationships with talent agents, publicists, influencers, and celebrity managers.

Benefits

• 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!