Responsibilities

• In-depth understanding of the UK e-commerce market and the typical characteristics of KOLs/influencers within this market.
• Proven business development capabilities with KOLs or MCN agencies, able to establish and drive sustainable, long-term partnerships.
• Strong KOL operations expertise, capable of formulating precise operational strategies aligned with platform categories and marketing campaigns.
• Ability to incubate and build owned media channels, effectively stimulating consumer purchase intent on AliExpress and designing high-impact content-driven marketing strategies for e-commerce.

Requirements

• Minimum of 3 years of experience in KOL operations; prior experience in e-commerce is preferred.
• Demonstrated innovation and forward-thinking mindset in the KOL and social media landscape.
• Excellent data analysis and logical reasoning skills, coupled with solid project management experience and cross-functional collaboration abilities.
• Fluent English communication skills.
• No visa sponsorship available. Must have the legal right to work in the UK.

Preferred

• Experience in a global or multicultural business environment.
• A technical background or experience in software development.
• Familiarity with AI, machine learning, and cutting-edge technologies in e-commerce.