Responsibilities

• Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube—that align with brand priorities, product launches, and social trends.
• Stay deeply in tune with TikTok and Instagram culture, spotting viral trends and content opportunities to translate into creative and impactful influencer moments.
• Identify and nurture strong relationships with creators and talent managers across beauty, skincare, and lifestyle categories, building a high-impact influencer roster.
• Own end-to-end management of influencer activations from briefing, coordination, and approvals to content delivery and post-campaign reporting.
• Lead influencer gifting and organic seeding programs, ensuring consistent buzz and earned media visibility across social platforms.
• Work closely with social, content, CRM, and paid media teams to amplify influencer content across all touchpoints and ensure alignment across marketing efforts.
• Ensure influencer output is visually cohesive, culturally relevant, and on-brand while also delivering measurable value.
• Manage influencer and media databases, content calendars, and real-time media monitoring to track and report coverage and mentions.
• Monitor campaign results, track KPIs, and extract actionable insights to optimize future activity and drive continuous improvement.
• Oversee the influencer marketing budget, ensuring efficient allocation, performance-based decision-making, and high ROI

Requirements

• 3+ years in influencer marketing, with a strong track record of executing campaigns in the beauty or skincare industry.
• Proven success working in a D2C eCommerce environment.
• Deep knowledge of TikTok and Instagram, how they work, how trends evolve, and what drives creator and audience engagement.
• A solid network of beauty influencers and creators, with experience negotiating and securing impactful partnerships.
• Strong content sensibility and brand storytelling skills, with an eye for what makes shareable, viral content.
• Excellent project management skills, organised, agile, and capable of managing multiple campaigns and deadlines.
• Highly analytical with experience using tools like CreatorIQ, Grin, Aspire, or Upfluence and comfort with performance tracking.
• Strong communicator and confident collaborator, able to work cross-functionally and represent the brand externally