Responsibilities

• Identify and recruit creators on TikTok, Instagram, and YouTube.
• Build and manage relationships with influencers and agencies.
• Negotiate partnerships, pricing, and deliverables.
• Manage influencer campaigns from outreach to content delivery.
• Create clear briefs and ensure creators follow brand guidelines.
• Track campaign performance using discount codes, affiliate links, and attribution tools.
• Analyze ROI and optimize creator selection.
• Source high-performing UGC that can be repurposed into Meta ads.
• Build long-term ambassador programs with top creators.
• Coordinate with the creative and media-buying teams.

Requirements

• At least 2 years of experience in influencer marketing, UGC sourcing, or creator partnerships.
• Experience working with ecommerce or DTC brands.
• Strong understanding of TikTok, Instagram, and creator trends.
• Ability to negotiate and manage influencer relationships.
• Strong analytical skills and understanding of attribution.
• Excellent communication and project management skills.
• Experience with tools such as Shopify, Triple Whale, GRIN, Aspire, Modash, or similar platforms is a plus.

Preferred

• Experience in the beauty, grooming, or personal care industry.
• Experience scaling influencer campaigns for brands spending over $50,000 per month.
• Existing network of creators in the UK market.