Influencer Marketing Manager at Deliveroo | London, UK

Deliveroo

Influencer Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the UKI influencer engine by building the strategy, defining KPIs, and delivering both always-on and burst campaigns with a data driven, creator network focused on food and culture.

Growth/Ownership: Build and manage the influencer program end to end, from brief to ROI, across brand moments and seasonal campaigns.
Workstreams: Creator relationships, KPI definition and measurement, cross functional collaboration with Marketing, Brand, PR, and Performance teams.
Channels & Tools: Lean into TikTok, Instagram and YouTube trends with a diverse creator network, using data insights to optimize content and audience performance.

Job Description

Responsibilities

Implement Deliveroo’s influencer marketing strategy across UKI market
Identify opportunities to leverage creators for brand campaigns and seasonal moments
Define and maintain clear KPIs
Plan and oversee delivery of always-on through-the-line influencer campaigns (briefing, contracting, execution, reporting managed through agency)
Manage always-on influencer activity alongside large-scale campaign bursts
Ensure campaigns align with brand tone, values, and visual identity
Build and maintain relationships with a diverse network of creators (food, lifestyle, culture, local talent)
Identify and onboard new and emerging influencers to keep Deliveroo culturally relevant
Negotiate contracts, deliverables, and usage rights
Partner with Marketing, Brand, PR, and Performance Marketing teams to amplify campaigns

Deliveroo

3.5 Glassdoor

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 9 markets, including Belgium, France, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Founded in 2013

London, England, GBR

11K employees (232 in marketing)

deliveroo.co.uk

62% recommend to a friend

74% CEO approval