Influencer Marketing Manager

Manchester, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own EU influencer marketing from strategy through execution, tying multi-country campaigns to brand metrics and sales while coaching a team and collaborating on launches.

  • Influencer Strategy & Partnerships: shape cross-territory programs and align with business goals.
  • Campaign Execution & ROI: lead end-to-end activations, monitor KPIs, and optimise for impact.
  • Team Leadership & Cross-Functional Work: mentor peers, manage budgets, and collaborate on product launches and events.

Job Description

Responsibilities

  • Develop and implement high impact influencer marketing strategies across multiple territories, driving brand awareness, engagement and sales.
  • Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results.
  • Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI.
  • Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment.
  • Mentor and coach team members to develop skills, foster growth and drive high performance results.
  • Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution.
  • Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities.
  • Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets.

Requirements

  • Good knowledge of the EU market and culture to shape relevant and engaging campaigns
  • Proven experience in influencer marketing, managing and scaling successful campaigns within beauty, wellness, or tech.
  • Strong track record in overseeing campaign budgets, ensuring cost effectiveness and maximum impact.
  • Skilled in developing and executing influencer strategies that drive brand awareness, engagement and sales.
  • Experience managing or mentoring team members, fostering a high performance culture and achieving targets.
  • Strong analytical skills, with experience tracking and reporting campaign performance metrics.
  • Creative and innovative thinker, able to develop campaigns that resonate with audiences and deliver results.
  • Excellent written and verbal communication, able to craft compelling pitches and build strong influencer relationships.
  • Highly organised with strong project management skills, capable of managing multiple campaigns and deadlines in a fast paced environment.

Benefits

  • 25 days holiday (increasing with service) + Holiday Buy scheme
  • Auto enrolment pension scheme
  • Work from home every Wednesday
  • Onsite café, gym and free parking
  • Staff discounts across CurrentBody Skin, ZIIP Beauty, and Tria Laser
  • Subsidised travel, Cycle to Work, and EV/tech schemes
  • Supported studies, employee Assistance Programme and enhanced family leave
  • Social events, office brunches and career development opportunities