Responsibilities

• Develop and implement high impact influencer marketing strategies across APAC, driving brand awareness, engagement and sales.
• Lead end-to-end influencer campaigns across multiple territories, ensuring activity aligns with business objectives and delivers measurable results.
• Define campaign KPIs and monitor performance, using data and insights to optimise strategy and maximise ROI.
• Build and nurture strong relationships with influencers, creators, agencies and key partners across the region.
• Manage influencer budgets, negotiate contracts and ensure campaigns are delivered efficiently and effectively.
• Work closely with local market teams to ensure campaigns are culturally relevant, locally resonant and aligned with regional objectives.
• Stay ahead of regional social media trends, platform developments and competitor activity to identify new opportunities for growth.
• Collaborate cross-functionally to deliver influencer events, product launches and campaigns that support wider business goals.
• Mentor and support team members, encouraging collaboration, development and high performance.