Influencer Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Own and optimize influencer strategy end to end, from designing programs that fit brand goals to briefing creators and approving content, with data-driven tuning and cross-functional amplification.

  • Own influencer program strategy and performance, aligning with brand KPI and cross-functional campaigns.
  • Manage outreach, contracts, deliverables, and program operations with influencers and partners.
  • Use historical and live data to improve tactics, measurement, and future influencer leverage.

Job Description

Responsibilities

  • Develop and execute influencer strategies that align with our brand vision and KPI as well as seamlessly align with and support our brand marketing efforts.
  • Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management.
  • Analyse historical and current performance data to optimise our influencer program strategy.
  • Partner with the cross-functional digital and media teams to recommend distribution and amplification strategies that support larger product and business priorities.
  • Engage on influencer content, briefing and content approval.

Requirements

  • Attention to detail, especially when managing multiple influencer campaigns and deliverables
  • Creative and solutions-focused, with the ability to think outside the box to overcome campaign challenges
  • Confident in using data to measure performance, report on KPIs, and optimise future influencer strategies
  • A strong collaborator, able to work cross-functionally with internal teams and external stakeholders
  • Skilled at building and maintaining great relationships—with influencers, clients, and colleagues alike
  • Clear and confident communicator, with strong written and verbal communication skills
  • Proactive, positive, and always ready to go the extra mile to deliver standout results

Benefits

  • šŸ’° A benchmarked salary reflective of your experience and in line with our salary bandings.
  • šŸ¢ Hybrid working. We work 3 days in the office and 2 from home
  • 🌓 25 days annual leave
  • šŸŒŽ Two weeks work from anywhere
  • šŸŽ‰ Birthday Day off – an extra day to celebrate your big day
  • šŸ’† Wellbeing Day off – another extra day with a Ā£50 voucher to spend on anything you want to support your wellbeing!
  • šŸŖ Free breakfast, snacks and drinks in the office.
  • āž• Private Healthcare cover, Cycle to work scheme, Tech scheme + more
  • ♣ Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.
  • 🐾 Dog friendly office
Coolr logo

Coolr

4.6 Glassdoor

Coolr is an award-winning social media and influencer marketing agency, with offices in London. Voted Best Large Agency - Global Social Media Awards 2024, Social Media Agency of The Year - UK Agency Awards 2024, and Digital Agency of The Year in EMEA at the Sabre Awards 2025.

Founded in 2016
London, England, GBR
152 employees (79 in marketing)
82% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
45.6%
Direct
38.3%
Referral
7.9%
Social
7%
Paid
1%

Headcount Trend

Current headcount: ~156

Marketing Team

Marketing Team Size
45 (30% of company)
Marketing Roles Posted (Last 30 Days)
3

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