Responsibilities

• Sourcing & Vetting Creators
• Using our Creator Intelligence approach, you’ll identify, research and build relationships with creators who genuinely align with our clients’ brands, audiences and objectives - from ambassador programmes to campaigns.
• As part of this, you’ll be responsible for vetting creators to ensure alignment with brand strategy and objectives, and preparing compelling pitch selections for clients to buy into, with thoughtful reasoning.
• Creator Briefs
• Support Senior team in developing clear, compelling briefing documents for creators, that nail both the brilliant basics (brand education, do’s and don’ts, content inspiration) as well as creating a clear springboard for creative excellence.
• We see creators as true creative partners, not just media placements, and we treat every partnership with this in mind.
• You will be responsible in both collating these briefs, but briefing them in via call or in person, providing both clarity and creative inspiration to the creator and/or their agent.
• Creator Communications & Campaign Management
• You'll own day-to-day creator and talent agency relationships from the start of a partnership through to the end, providing them with key information, ensuring deadlines are met and building the ongoing relationship.
• Supporting the Senior team with campaign budget management, inclusive of recommendations for deliverable optimisation or adjustments as and when required.
• Content Management & Scheduling
• Collaborating with brand teams to provide feedback on creator content, sharing this with creators and managing edits.
• Working closely with the Strategy, Media & SMM team to ensure content is scheduled in line with wider content plans and for maximum impact.
• Campaign Reporting
• Managing analytics from each creator and ensuring data trackers are up to date, getting them set up with our Creator Management Tool for ongoing measurement.
• Working with the strategy and senior Influence leads on the account to develop smart measurement frameworks that support brand performance, including but not limited to: campaign performance, sentiment analysis, and Influence brand lift.
• Working with media partners to unlock the best measurement opportunities for each creator partnership.
• Leading on providing learnings & insights to inform the campaign reports for clients.
• Relationship Building & Networking
• Supporting the team with growing our network of talent & agency contacts via relationship building on existing projects, networking & attending events, and keeping up to date with up & coming creators across multiple verticals, etc.

Requirements

• You are deeply passionate and knowledgeable about the current creator landscape and able to educate others on how to best harness it.
• You’re excited about the creator economy opportunity and have an interest in working with creator partners outside of campaigns and in bigger, integrated opportunities including, but not limited to, brand equity partnerships, creators as a media channel, co-creation and product development.
• You have experience of delivering seamless creator led campaigns, with strong working relationships with creators and their talent representatives.
• Brilliantly personable: communication is the lifeblood of our business. You love working with people and have a natural ability to handle challenges with charm.
• Highly organised: Influence is fast, there’s a lot of content and a lot of deadlines so the ability to run a tight ship is a must.
• You love brands and social media: you're fascinated by brands, and how they market themselves and use social media and creators to do this. You are naturally curious about the developments of the digital world and excited by its potential.
• Pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection from attention to detail to high quality responses that inspire.
• Real drive and ambition: you'll be constantly adapting to the ever-growing world of social, and we need people who have the mindset of growth as well as the ambition to get there.
• You’ll have 1–3 years’ experience working in creator partnerships, influencer marketing or the wider creator economy (agency experience is a bonus).

Preferred

• agency experience is a bonus.