Responsibilities

• Sourcing & Vetting Creators - Using our Creator Intelligence approach, you’ll identify, research and build relationships with creators who genuinely align with our clients’ brands, audiences and objectives - from ambassador programmes to campaigns.
• As part of this, you’ll be responsible for vetting creators to ensure alignment with brand strategy and objectives, and preparing compelling pitch selections for clients to buy into, with thoughtful reasoning.
• Creator Briefs - Support Senior team in developing clear, compelling briefing documents for creators, that nail both the brilliant basics (brand education, do’s and don’ts, content inspiration) as well as creating a clear springboard for creative excellence.
• We see creators as true creative partners, not just media placements, and we treat every partnership with this in mind.
• You will be responsible in both collating these briefs, but briefing them in via call or in person, providing both clarity and creative inspiration to the creator and/or their agent.
• Creator Communications & Campaign Management - You'll own day-to-day creator and talent agency relationships from the start of a partnership through to the end, providing them with key information, ensuring deadlines are met and building the ongoing relationship.
• Supporting the Senior team with campaign budget management, inclusive of recommendations for deliverable optimisation or adjustments as and when required.
• Content Management & Scheduling - Collaborating with brand teams to provide feedback on creator content, sharing this with creators and managing edits.
• Working closely with the Strategy, Media & SMM team to ensure content is scheduled in line with wider content plans and for maximum impact.
• Campaign Reporting - Managing analytics from each creator and ensuring data trackers are up to date, getting them set up with our Creator Management Tool for ongoing measurement.
• Working with the strategy and senior Influence leads on the account to develop smart measurement frameworks that support brand performance, including but not limited to: campaign performance, sentiment analysis, and Influence brand lift.
• Working with media partners to unlock the best measurement opportunities for each creator partnership.
• Leading on providing learnings & insights to inform the campaign reports for clients.
• Relationship Building & Networking - Supporting the team with growing our network of talent & agency contacts via relationship building on existing projects, networking & attending events, and keeping up to date with up & coming creators across multiple verticals.
• Contributing to growing our roster on the Born Creator Community, our proprietary network of vetted Creator Generated Content talent.
• Recommending ways we can engage creators and agents through thought leadership, education, and events. We are nothing without our creators and relationships with talent and agents, and so supporting us in building and maintaining this is a key part of the role.

Requirements

• 1–3 years’ experience working in creator partnerships, influencer marketing or the wider creator economy (agency experience is a bonus).

Preferred

• agency experience is a bonus.