Indie Game Marketer

Brighton, Brighton and Hove, UK (Remote)

Salary Not AvailableMid LevelPart time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own market validation and Steam funnel for an indie publisher, using data to spot niches, test concepts, and build an audience through short content and creator outreach.

  • Identify market potential and guide what to build next.
  • Test ideas with storefronts, hooks, and alpha trailers to seed wishlists.
  • Own the Steam presence from tags to Next Fests and grow community reach.

Job Description

Responsibilities

  • Identify Market Potential: Use data platforms (SteamDB, VG Insights, GameDiscoverCo) to analyse Steam genres, identify under-served market niches, and help our dev team decide what to build next.
  • Validate Ideas Early (Smoke Testing): Help us create concept storefronts, target hooks, and short alpha-trailers to test player interest and drive early wishlists before full production begins.
  • Own the Steam Funnel: Completely manage our store presence, from tag optimization and capsule art A/B testing to navigating Steam Next Fests.
  • Organic Content Creation: Cut gameplay clips and craft engaging, authentic short-form videos (TikTok, YouTube Shorts) that highlight our game mechanics.
  • Community & Creator Outreach: Establish our Discord/Reddit ecosystems and directly pitch our prototypes to the specific influencers and streamers who love our target genres.

Requirements

  • Experience: Open to exceptional, data-minded graduates who show drive and autonomy but you will be the whole department, so it will likely go to someone experienced.

Preferred

  • If you are a recent graduate: You are the one-in-a-million candidate who doesn\'t just talk about "passion for games," but can actively explain how the Steam visibility algorithm works and how indie games successfully position themselves against AAA competitors.
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Unusual Technologies

Creative Programmers Developing & Coding Innovation From Design To Delivery. We specialise in bringing creative, immersive and high-tech solutions to every industry, including the academic, entertainment, arts and commercial sectors.Previous projects have utilised VR, AR, AI, Unity, 360 Video, Steam, Android, iOS, Blockchain, Web, AWS and WebGL technologies.

Founded in 2018
Brighton, England, GBR
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.2K

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
2