Responsibilities

• In this role you’ll develop innovative, challenger media strategies across a portfolio of high-value clients. You’ll sit in the client team, but be part of the growing strategy community at Brainlabs. With a deep understanding of your clients and craft, you’ll set the strategic vision and build mid-term strategic plans that deliver real business performance growth for clients. You’ll know how to drive marketing transformation, diagnose brand challenges effectively use data insights and optimise marketing/media as a driver for revenue and brand growth and media effectiveness.
• You’ll act as the ‘root cause’ diagnostician of our new business and existing client challenges, never taking their brief at face value
• You’ll be the architect of the ‘aha’ insights, creating moments where you reframe the problem so brilliantly that the subsequent media and creative execution is inevitable
• You’ll be a seamless integrator, demonstrating extreme empathy for the consumer's journey, considering the role for each channel and placement
• You’ll be an expert causal linked, providing bullet proof evidence for your recommendation and be able to anticipate the measurement needed to deliver proof post activation.
• You’ll lead the end to end storytelling of every response you’re involved in.