Responsibilities

• Define Raptor’s social proposition, service model, pricing and roadmap, with community at its heart.
• Create and sell insight-led social strategies for current clients, pitches and new-business opportunities.
• Own channel and platform strategies across TikTok, Instagram, YouTube, LinkedIn and relevant emerging platforms.
• Build always-on content systems that turn community activity and user-generated content into a reliable publishing pipeline.
• Set standards for sourcing, permissions, rights management, brand safety and the responsible use of user-generated content.
• Lead social thinking around experiential activations, planning amplification across pre-event, live and post-event phases.
• Oversee content calendars, creative briefs, reactive content, branded shoots, short-form video and platform-native production.
• Connect organic performance with paid amplification, working with specialists to define audiences, budgets, testing and optimisation.
• Shape community-management playbooks covering tone of voice, engagement, moderation, escalation and social customer care.
• Use social listening, platform analytics and cultural intelligence to identify trends, audience needs and creative opportunities.

Requirements

• At least five years’ experience in social media, preferably within a successful social-first, creative or integrated agency.
• A strong portfolio of culturally relevant social work for recognised consumer brands.
• Proven experience developing and presenting social strategies that connect audience insight, creativity and commercial objectives.
• Hands-on understanding of organic social, community management, content production and paid social amplification.
• Experience briefing and overseeing creators, designers, photographers, filmmakers, editors and production partners.
• A record of growing accounts, contributing to pitches or helping sell new social work.
• Experience managing budgets, scopes, resourcing and delivery across multiple client accounts.
• Experience leading or developing people, with the ambition to build a high-performing social team.
• Key Competencies: Social strategy and platform leadership - Build focused, insight-led strategies that define where a brand should play, how it should show up and what success should look like on each platform.
• Key Competencies: Community-led thinking - Turn real community behaviour, conversation and participation into relevant content, stronger relationships and a distinctive creative advantage.

Preferred

• An understanding of youth culture, communities, creators and experiential marketing is highly valuable.

Benefits

• 24 days’ holiday per year
• Bonus scheme
• Vitality Health cover
• Work from Anywhere scheme
• New business incentives scheme
• Annual summer and Christmas parties
• Team-building and agency activities
• Discounts on local and national brands and businesses