Head of Social Media at Long Lane | Chichester, West Sussex, UK

Long Lane

Head of Social Media

Chichester, West Sussex, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the creative identity and content system for Long Lane, shaping a cinematic narrative across platforms and guiding the production lifecycle from shoot concepts to publishing while leading opening campaigns and partner collaborations.

Creative & Brand Direction: establish visual tone, editorial voice, and storytelling framework for the brand world.
Content Strategy & Production: manage end-to-end lifecycle and a balanced calendar for founder storytelling and long-form worldbuilding.
Launch & Activation Management: drive opening campaigns, asset plans, and partnerships from brief to delivery.

Job Description

Creative & Brand Direction: Own the creative identity across brands; visual tone, editorial voice, storytelling framework
Content Strategy & Production: Oversee the full production lifecycle from shoot concept to publishing
Content Strategy & Production: Build and manage a content calendar that balances real-time founder storytelling with long-form brand worldbuilding
Content Strategy & Production: Run performance analysis and translate it into smarter creative decisions, not just better numbers
Launch & Activation Management: Lead the content strategy for Long Lane's opening
Launch & Activation Management: Build campaign funnels, teaser arcs, and asset plans for key brand moments
Launch & Activation Management: Manage partnerships from creative brief to final delivery; events, brand collaborators, press
Team Leadership: Build and lead a lean, high-output content team (videographers, editors, social managers)
Team Leadership: Brief, direct, and develop talent who can execute at a cinematic standard
Creative & Brand Direction: Own the creative identity across brands; visual tone, editorial voice, storytelling framework

Proven growth across Instagram, TikTok, and YouTube;with specific results you can point to
Experience building personal brands and founder-led narratives, not just brand accounts
Strong aesthetic sensibility; you know the difference between content that performs and content that builds a world
Analytical enough to read what's working; creative enough not to be ruled by it
Experience with community-building: newsletters, memberships, live events
Comfortable in a fast-moving pre-opening environment where the strategy is still being written