Head of Paid Social at Pivotal One | Bradford, UK | £40K/yr – £55K/yr

Pivotal One

Head of Paid Social

Bradford, UK (Hybrid)

£40K/yr – £55K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end Meta ads: manage structure, tracking, and testing across verticals to drive direct-response outcomes.

Growth Infrastructure: Own pixel, CAPI, and event-tracking setup and the measurement model.
Campaign Management: Architect accounts, budgets, audiences, and lead-gen oriented creative to maximize CPL and lead quality.
Creative & Experimentation: Lead creative briefings, test frameworks, and creative formats to optimize conversions.

Job Description

Responsibilities

End-to-end Meta (Facebook & Instagram) campaign management across all verticals
Campaign architecture — account structure, audience strategy, budget allocation
Full technical ownership of Meta Pixel, Conversions API (CAPI), and event tracking
Creative strategy — briefing hooks, copy angles, and ad formats with our paid media and creative team
A/B testing frameworks across creative, audiences, placements and offers
Budget scaling decisions — knowing when to push and when to pull
CPL reporting, lead quality tracking, and performance insight
Policy compliance across regulated verticals (legal, finance, healthcare)

Requirements

Expert-level Meta Ads Manager experience
Proven lead generation campaign management
Meta Pixel and Conversions API (CAPI) implementation
Advanced audience targeting, retargeting and lookalike strategies
A/B testing and campaign optimisation
GA4 and GTM attribution analysis
CRM integrations and lead tracking
Data analysis and performance reporting
Conversion Rate Optimisation (CRO) — specifically for social landing pages
Lead generation funnel design and strategy

Preferred

Experience in lead gen verticals (finance, home improvement, healthcare)
GoHighLevel CRM
TikTok Ads
Native Ads (Taboola, Outbrain or similar)
UGC and VSL creative briefing

Pivotal One

Sales is at the heart of every business and your time is precious. We filter out the time wasters and deliver only high quality leads that convert into sales.The lead generation model is stagnant, over relying on traditional strategies and methods that don’t utilise the technologies that are now available to increase both volume and quality. We utilise real-time web data and behaviour to exceed the performance of other lead generators.- Advanced customer profiling to identify your target market online- Avg. 30% conversion rate on all leads created for our clients- Real-time leads delivered to you within seconds of us receiving the enquiry- Capturing inbound online users with genuine interest in your service before acquiring- Regulated lead generation, adhering to legal best practices & privacy laws- Exclusive leads, ensuring no leads are sold to more than one lead-taker- Prequalified leads with validation technology.If your business can handle more leads and has ambition to grow we can help. All the leads we acquire are exclusive to you and delivered in realtime. We work with you to ensure only the best leads with the highest possible conversion rates are delivered to you.

Founded in 2018

Ilkley, England, GBR

6 employees (1 in marketing)

pivotal-one.co.uk