Head of Paid Media

London, UK (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the global performance marketing engine, leading paid search and paid social, driving acquisition and ROI across B2B and B2C, with data-driven optimization and cross-functional partnership to unlock new growth.

  • Own and scale multi-channel acquisition strategy across search and social, aligning budgets to regional growth targets.
  • Lead and develop the in-house team to hit CAC, LTV, and ROAS goals through dashboards and continual optimisation.
  • Collaborate with Design, Analytics, and Influencer teams to deliver creative programs and identify new geographies and audience opportunities.

Job Description

  • Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
  • Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
  • Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
  • Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
  • Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
  • Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
  • Identify new growth opportunities across platforms, geographies, and audience segments.
Fresha logo

Fresha

3.9 Glassdoor

Fresha is the world’s leading marketplace platform for the beauty, wellness, and self-care industry, trusted by millions of consumers and businesses worldwide.For consumers, Fresha offers a seamless way to discover, book, and pay for beauty and wellness services with top local professionals. For businesses, Fresha provides an all-in-one platform that streamlines operations, from appointment management to client engagement, helping them grow effortlessly with powerful business software, integrated payments, financial services and cutting-edge technology solutions. Fresha’s comprehensive ecosystem empowers businesses and professionals with everything they need to operate seamlessly and efficiently. From appointment bookings, point-of-sale, client management, and marketing automation to loyalty programs, inventory management, and team coordination, Fresha provides an all-in-one solution designed to drive business growth.Fresha’s consumer marketplace helps businesses unlock their full revenue potential by maximizing online bookings and leveraging automated marketing tools. Through seamless integrations with major platforms like Instagram, Facebook, and Google, businesses can attract more clients while Fresha’s mobile apps ensure a smooth booking experience.Today, 130,000+ businesses and 500,000+ professionals rely on Fresha, with over 1 billion appointments processed to date. Headquartered in London, United Kingdom, Fresha has a global presence with offices in New York City, Orlando, Vancouver, Madrid, Paris, Amsterdam, Warsaw, Sydney, Singapore and Dubai.

Founded in 2015
GBR
781 employees (36 in marketing)
64% recommend to a friend
68% CEO approval

Recent Ads

Traffic Signals

Monthly Visitors
18.1M
Monthly Google Ads Budget
$167.9K
Traffic Source Mix
Search
36.8%
Direct
52.5%
Referral
8.8%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~781

Marketing Team

Marketing Team Size
36 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$219M
Last Raise
$34M
Debt Financing, 2 years ago

Funding History

  • Aug 2024
    Debt Financing • $34M
  • Jun 2021
    Series C • $152.5M
  • Apr 2019
    Series B • $20M

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