Responsibilities

• Main duty: Support ambitious growth plans of Zing365 by building awareness and brand equity through consistent production of high-quality, value-led thought leadership content and multi-channel, audience-refined, tech-enabled distribution thereof, while also supporting the sales team with intelligent ABM
• Continuously create great content (case studies, thought leadership pieces, etc.) that is in and of itself valuable to our customers and prospects (“value-led), from the perspective of the different types of decision-makers in our target companies (L&D, HR, compliance, C-suite, etc.)
• Collaborate with our in-house subject-matter experts, commercial teams and clients, as relevant to the content being produced
• Distribute content in a sophisticated manner via email, social media and our website (including open-rate testing, A/B conversion testing, paid social, SEO/GEO, etc.)
• Own our attendance at conferences and events and run proprietary webinars and in-person events, as well as manage sponsorships and press relationships, as needed
• Own and maintain our large, already-clean HubSpot market database: contacts, companies, job roles, audience lists
• Nurture and score leads until they reach MQL using all available technology (HubSpot, content tracking, AI)
• Create bespoke intelligent content for ABM to support sales team
• Own brand and brand assets
• Work with MD on market positioning and marketing strategy
• Think of and create intelligent Marketing Partnerships, creating supporting literature and liaising with MD

Requirements

• A demonstrated track record of having built a high-quality, highly intentional marketing engine for at least one B2B SaaS company
• Commercial: Able to understand the problems we solve for our clients and the general 'tone' and 'psychology' of our regulated end-market (Insurance)
• Content & creativity: Solid editorial and copywriting skills and capable use of Canva, PowerPoint, Word to create engaging and differentiating marketing assets, such as pitch decks, thought leadership pieces, brochures, banners
• Technical distribution: Proficiency in using AI tools (likely Claude) and all distribution channels (HubSpot, email, paid social, website, print mailers) and in optimising them through technology (A/B testing landing pages, lead-capture forms, HotJar or equivalent, GA4, Google Search Console, automations)
• Events & PR: Experience in running events, including webinars and in-person events, as well as overall ownership of conference attendance. Experience building relationships with industry press outlets and coordinating PR.
• Data: Demonstrable affinity for managing a marketing database, both in a CRM and in Excel, and to intelligently segment companies, contacts, and audience lists
• Project management: Proven ability to efficiently handle external suppliers such as printers, podcast producers, conference organisers, event organisers, website developer, HubSpot consultant, as well as to create buy-in, alignment and collaboration within the team
• Must-have characteristics: Ambitious, hard worker; Highly organised; Proactive, sense of urgency, results-oriented; Intelligent, highly curious, entrepreneurial problem-solver with attention to detail (we operate in a high-friction B2B market); Team-player, low-ego; Very clear communicator; Can understand strategy & theory but a practitioner / doer at heart

Preferred

• Marketing to or working for insurance firms
• Experience using Webflow