Planning & Calendar Ownership: Lead annual and quarterly UK marketing planning cycles, aligning activity across Brand, Campaigns, PR, Social, Performance Marketing, CRM and Creative teams. Budget & Forecasting: Own the UK marketing budget, including forecasting, spend allocation, tracking and optimisation. Performance & Measurement: Develop unified performance dashboards covering traffic, new customer acquisition, brand health and media efficiency. Attribution & Insights: Partner with Analytics and Research teams to evolve attribution, incrementality and performance measurement methodologies. Post-Campaign Optimization: Lead post-campaign reviews, translating insights into actions that improve future planning, creative effectiveness and commercial performance. Performance Updates: Present regular marketing performance updates to the UK Leadership Team and Group CMO. Campaign Workflows: Own campaign workflows, briefing processes, approval frameworks and operating rhythms that support effective campaign delivery. Cross-Functional Collaboration: Drive collaboration across internal marketing functions and external agency partners. Marketing Playbook: Maintain and evolve the Moonpig Marketing Playbook, defining how major campaigns and peak trading moments are planned and executed. Tools & Ops: Manage marketing planning, reporting, project management and performance tools to support operational excellence across the function.