Head of Marketing at Qkine | Cambridge, Cambridgeshire, UK

Qkine

Head of Marketing

Cambridge, Cambridgeshire, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the full marketing lifecycle for life sciences products, translating complex science into credible, commercially compelling content and campaigns that span product marketing, launches, content strategy and audience engagement.

Content & Campaign Ownership: Lead technical content, campaign hooks, and assets for email, SEM, paid social, webinars, and nurture programs.
Product Marketing & Launches: Shape messaging, value propositions, product pages, sales materials and distributor communications.
Audience & Channel Strategy: Build engagement with scientists and technical buyers across organic social, website, events and content calendar, informed by market and competitive insight.

Job Description

Responsibilities\n

Develop and own Qkine’s marketing strategy, ensuring alignment with commercial priorities, product strategy and growth objectives.
Build and manage annual and quarterly marketing plans, including campaign themes, content priorities, product launches, events, digital activity, organic social, lead generation and distributor support.
Establish and maintain a structured content calendar that supports longer-term campaign planning across email, paid media, organic social, website, events and nurture activity.
Lead Qkine’s technical content strategy, creating and overseeing scientifically credible, application-led content for life-science audiences, including gated resources, educational content, product materials, app notes, video concepts, campaign assets and sales enablement materials.
Translate complex scientific and product information into clear, accurate and commercially compelling content for technical audiences, ensuring all materials reflect Qkine’s scientific credibility, quality standards and differentiated value proposition.
Own product marketing across Qkine’s portfolio, including messaging, positioning, value propositions, product launches, product pages, sales materials and distributor communications.
Work with Commercial, Product Management, R&D and Technical Support to define target audiences, customer pain points, buying drivers, product strengths, competitive positioning and content opportunities.
Use market, customer and competitor insight to inform product messaging, campaign themes, content development, pricing, packaging, bundling and portfolio positioning.
Develop organic social and scientific audience engagement strategies that build Qkine’s visibility with scientists, technical buyers, industry influencers and relevant life-science communities.
Provide the technical content, product messaging and campaign hooks required to support SEM, paid social, email marketing, webinars, lead generation and nurture campaigns.

Qkine

0.0 Glassdoor

Qkine manufactures high-quality and novel growth factors, supporting scientists in developing and scaling stem cell, organoid, cellular agriculture and regenerative medicine applications. We are also developing new growth factor technologies to enable emerging fields such as cultured meat and 3D cell culture. All Qkine high purity animal-free growth factor proteins are manufactured at our facility in Cambridge, UK . Extensive quality testing is conducted on every lot to guarantee reproducibility.Based on proprietary technology developed in the laboratory of Dr Marko Hyvönen, senior group leader at the University of Cambridge, Qkine manufactures highly pure bioactive recombinant proteins. Along with setting a new benchmark for protein purity, Qkine uses protein engineering techniques to tackle fundamental biological and scalability challenges that are holding back the stem cell and regenerative medicine sector; for example, recent projects have included development of optimised R-spondins to replace conditioned media for organoid culture. To give stem cell scientists peace of mind, Qkine manufactures its proteins in a dedicated animal-derived component-free (ADCF) laboratory under an ISO 9001:2015. We define rigorous quality criteria, with detailed data. Bulk orders and stock reservations are available.For more information please visit www.qkine.com, or contact the Qkine Team at info@qkine.com

Founded in 2016

Cambridge, England, GBR

35 employees (4 in marketing)

qkine.com

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