Responsibilities

• Campaign Execution (UK & US)
• Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.
• Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.
• Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly.
• Content & Asset Production
• Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.
• Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated.
• Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.
• ABM & Demand Execution
• Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place.
• Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it).
• Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them.
• Events
• Own execution of our priority events in the US and UK.
• Drive everything from pre-event ABM, on-site presence, and post-event follow-up. Measure pipeline contribution, not booth traffic.
• Customer Marketing
• Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy.
• Operating Rhythm
• Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales.
• Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.