Responsibilities

• develop the charity’s marketing plans in response to business need
• manage the marketing department's operations, prioritising workload and overseeing processes, technologies and team performance to ensure campaigns are delivered on time, within budget and meet charity governance requirements.
• analyse results and data to measure campaign effectiveness, drive continuous improvement, and report results to the charity’s leadership team
• Place the needs of people with cancer and supporters at the heart of marketing content and activity
• Lead and motivate the Marketing Operations team to deliver first-class campaigns and marketing activity
• Plan and prioritise the work of the Marketing Operations team
• Develop and communicate the marketing roadmap to senior leaders, the Board of Trustees and charity employees and volunteers
• Work closely with peers who represent the Fundraising and Brand and Communications teams to ensure marketing activities reinforce the brand, increase the number of committed donors and generate fundraised income
• Recommend budgets and resource requirements to support the charity’s Marketing Operations.

Requirements

• significant experience of managing or leading a marketing team.
• significant experience of developing integrated marketing campaigns that deliver against core objectives and Key Performance Indicators.
• experience of leading projects and campaigns to deliver customer or supporter benefits.