Responsibilities

• Own and lead the marketing strategy for Octopus Capital and Octopus Ventures, ensuring activity is tightly aligned to each brand's commercial objectives, fundraising priorities, deployment opportunities and growth plans.
• Define and evolve the brand positioning, narrative, and messaging for both brands — articulating clearly what makes each distinctive but complementary to its target audiences.
• Lead, develop, and grow a high-performing marketing team, fostering a culture of accountability, creativity, and commercial focus.
• Develop integrated marketing programmes across channels — including content, digital, events, and partnerships — tailored to institutional investors, real estate operators & developers, co-investors, and founders.
• Own and develop the thought leadership strategy for both brands, commissioning and producing high-quality research, insight, and content that builds credibility and drives engagement with key audiences.
• Oversee the digital presence of both brands — working with the central digital team on website performance, organic and paid search, social channels, and campaign analytics.
• Work in close partnership with investment teams, Partners, and senior stakeholders across both brands to translate complex investment strategies and portfolio stories into compelling marketing.
• Support fundraising and investor relations activity through the development of high-quality marketing materials, pitch support, and LP communications.
• Implement a rigorous approach to measurement across all marketing activity, using data and insight to demonstrate impact and continuously improve the programme.
• Manage marketing budgets across both brands, allocating resource effectively and demonstrating clear return on investment.

Requirements

• ✅ Significant B2B or institutional marketing experience, ideally in financial services — covering areas such as private markets, venture capital, asset management, real estate or alternative investments.
• ✅ A track record of leading marketing strategy at a senior level, with demonstrable commercial impact.
• ✅ People management experience and the ability to build and develop a high-performing team.
• ✅ Deep understanding of institutional and founder audiences — including how they consume content, make decisions, and engage with investment managers.
• ✅ Experience developing and executing thought leadership programmes, with an ability to translate complex investment content into compelling, audience-relevant material.
• ✅ Strong stakeholder management skills, with the confidence and credibility to partner with senior investment professionals and business leaders.
• ✅ Excellent written and verbal communication skills, with a high attention to detail.
• ✅ Experience managing budgets across multiple brands or business lines.
• ✅ Familiarity with the regulatory environment for financial services marketing, and the ability to deliver high-quality output within financial promotion rules.
• ✅ Bold, commercially curious, and not afraid to challenge convention in how we market to professional and institutional audiences.

Benefits

• A competitive salary, bonus, pension and share incentive plan
• Take what you need holiday
• Flexible working
• Anchor (our wellness hub) which includes Headspace, one to one coaching through Sanctus, Parent Cloud, Digital GP, Shout & more
• Enhanced family leave policies
• Life insurance, critical illness cover and income protection
• Private medical insurance for you and your family
• Electric vehicle leasing
• The option to work overseas up to a month per year