Head of Marketing — Memorials Direct

UK (On-site)

£30K/yr – £40K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel growth by driving paid ads, email marketing programs, and targeted B2B lead-generation in a hands-on, revenue-focused small team.

  • Growth Engine: Optimize Google/Meta campaigns, budgets, and ROAS to maximize spend efficiency.
  • Lifecycle & Pipeline: Build converting email campaigns and automated flows to nurture B2B leads.
  • Expansion & Proof: Grow into B2B segments (trade/lead-gen) with measurable funnel performance and reporting.

Job Description

Responsibilities

  • You'll run our paid ads across Google and Meta, managing spend and making sure we're getting the most out of every pound.
  • Alongside that you'll own our email marketing, building campaigns and automated flows that actually convert.
  • We're also looking to grow our B2B side, targeting organisations like florists, golf courses, schools and local councils, so experience in trade or lead gen would be a big plus.
  • You'll manage our social media with the sensitivity our audience deserves, keep an eye on the website and SEO, and report back to us on what's working and what isn't.
  • This role is central to the growth of the business. We're not looking for someone to manage things quietly in the background. We want someone who thinks commercially, understands what drives revenue, and is hungry to make a real impact.
  • It's a broad role and we won't pretend otherwise.
  • If you're someone who thrives in a small team, gets stuck in and takes pride in building something, this could be a brilliant fit.

Requirements

  • 3 to 5 years of broad digital marketing experience, ideally from an e-commerce or similarly hands-on background.
  • comfortable running paid search campaigns, managing budgets, and working with email and CRM tools.
  • Some exposure to B2B marketing would be great, though it doesn't have to be your main background.

Preferred

  • experience in trade or lead gen would be a big plus
  • exposure to B2B marketing would be great

Benefits

  • Casual dress
  • Free parking
  • On-site parking
  • remote working available for the right candidate
Customised For You Ltd logo

Customised For You Ltd

Customised For You LTD is a UK-based company dedicated to creating personalised, high-quality products that stand the test of time.Our flagship brand, Memorials Direct, offers premium black granite plaques, benches, and vases, all custom engraved in the UK for memorial and funeral use.From timeless memorial stones to bespoke grave vases, we bring craftsmanship, care, and dignity to every piece we make.🏷️ Our Brands:Memorials Direct – Personalised granite memorials📍 Based in the UK | 🌍 Shipping Nationwide

Founded in 2020
Birmingham, England, GBR
3 employees

Traffic Signals

Monthly Visitors
22.2K
Traffic Source Mix
Search
69%
Direct
19.2%
Referral
6.6%
Social
4%
Paid
1.1%

Headcount Trend

Current headcount: ~3