Own the B2C acquisition engine across paid and organic channels while driving revenue, CAC and LTV:CAC targets with strong cross-functional collaboration and leadership.

• Responsibilities: Own B2C acquisition strategy across all paid and organic channels (PPC, paid social, SEO, affiliates, PR)
• Responsibilities: Manage channel mix and budget allocation to hit revenue, CAC and LTV:CAC targets
• Responsibilities: Lead trading decisions — adjusting spend, targeting, and offers based on real-time performance
• Responsibilities: Lead a team with a culture of deeply understanding channel performance and continually iterating and testing to improve it
• Responsibilities: Own strategy for driving subscriptions and repeat orders and reducing churn
• Responsibilities: Develop a cross-sell strategy to increase customer LTV
• Responsibilities: Work with product/engineering to improve retention tooling and capabilities
• Responsibilities: Develop lifecycle communications (email, SMS, app) and promotional tactics to increase patient lifetime value
• Responsibilities: Ensure brand direction, values, and tone of voice are upheld across all patient-facing communications
• Responsibilities: Oversee creative production for campaigns, website, and marketing assets