Responsibilities

• Develop and own the UK & Ireland marketing strategy aligned with wider commercial and business objectives; communicate strategy clearly to internal and external stakeholders
• Lead the evolution of the Lagardère Travel Retail brand across the UK & Ireland portfolio; define brand positioning and ensure consistent execution across touchpoints
• Set strategic priorities for the marketing function; define annual marketing objectives, KPIs and investment focus areas
• Identify emerging opportunities in marketing, technology and consumer trends to maintain competitive advantage and inform investment decisions
• Challenge and improve marketing effectiveness; establish reporting frameworks to measure marketing ROI, commercial impact and customer outcomes
• Act as senior marketing advisor to the Commercial Director and Executive Leadership team on business development, tender submissions and contract renewals
• Build and maintain strategic relationships with key airports, landlords and global brand partners; represent UK business as trusted marketing partner
• Shape marketing propositions that strengthen partnerships and create competitive advantage in new business opportunities
• Partner with Commercial, Buying, Operations and Finance to ensure marketing strategy supports revenue growth, customer acquisition and profitability across all business lines
• Collaborate with global teams in Paris to leverage best practice, innovation and global campaigns while tailoring for UK & Ireland market

Requirements

• Significant experience (7+ years) in a senior marketing leadership role within retail, travel retail, hospitality or customer-focused business
• Proven track record of developing and owning marketing strategy that drives measurable commercial growth
• Strategic thinking with strong commercial acumen; ability to translate customer insight and market trends into business growth opportunities
• Experience managing and developing marketing teams; track record of building high-performing functions
• Strong stakeholder and relationship management skills with confidence to influence senior leaders, external partners and Board-level executives
• Experience managing agency partnerships and marketing budgets of significant scale (£500k+)
• Strong analytical skills with ability to measure marketing performance, ROI and business impact
• Experience supporting business development, tender submissions or new market entry

Preferred

• Travel retail or airport/hospitality sector experience
• Experience in matrix or international organisations
• MBA or postgraduate marketing qualification
• Direct experience launching and scaling brands in competitive markets