Responsibilities

• Own the overall marketing strategy for Jayde Spa and Jayde Studio
• Build quarterly and annual marketing growth plans
• Lead launches, campaigns, promotions and brand activations
• Manage and direct the social media/content team
• Liaise with operations teams to ensure seamless execution of campaigns in venue
• Take ownership of all marketing analytics and reporting
• Track and improve key metrics including ROI, CAC, conversion rates, churn / retention, bookings, lead generation, email and paid ad performance
• Produce clear monthly performance reporting with recommendations and action plans
• Identify revenue opportunities and areas of underperformance
• Improve the full customer journey from awareness to booking, membership conversion and retention

Requirements

• Highly commercial and data-driven
• Strategic but hands-on
• Experienced in scaling premium consumer brands
• Strong in analytics, reporting and growth marketing
• Confident leading teams and holding people accountable
• Creative enough to protect and elevate brand positioning
• Obsessed with customer journey and conversion
• Location constraints: Regular in-person presence across Liverpool and Manchester
• Experience with Luxury wellness; Boutique fitness; Hospitality; Premium beauty / aesthetics; Membership businesses; Lifestyle / luxury consumer brands

Preferred

• Experience within Luxury wellness
• Boutique fitness
• Hospitality
• Premium beauty / aesthetics
• Membership businesses
• Lifestyle / luxury consumer brands
• Experience with businesses similar in feel to Soho House, Third Space, premium spa or hospitality concepts would be a strong advantage.