Chartered Association of Business Schools

Head of Marketing Communications

London, UK (Hybrid)

£64K/yr – £70K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and drive a multi-channel demand generation program, lead a 9-person team and optimise campaigns across paid, organic and content channels to hit KPIs and acquisition targets.

Set strategy, targets and KPIs for awareness, engagement and registrations
Lead and develop a high-performing team with regular coaching and performance reviews
Experiment with channels, content, and messaging to improve conversions and nurture journeys

Job Description

Responsibilities

Lead the development and delivery of the annual demand generation strategy.
Identify opportunities to improve awareness, engagement and registrations.
Drive innovation by testing new channels and marketing approaches.
Ensure activity delivers against agreed KPIs and acquisition targets.
Manage and develop a high-performing team of 9, including 5 direct reports.
Conduct regular 1:1s, team meetings and performance reviews.
Coach and mentor team members to encourage growth and innovation.
Foster a collaborative and positive team culture.
Lead integrated multi-channel campaigns across paid, organic and content channels.
Own brand guidelines and ensure consistency across all communications.

Requirements

Extensive B2B marketing experience
Proven success leading multi-channel marketing campaigns
Significant content marketing and communications experience
PR campaign and agency management experience
Excellent copywriting, editing and proofreading skills
Experience using customer insight and personas to shape campaigns
Team leadership and people development experience
Budget ownership and ROI management experience
Senior stakeholder engagement experience
Event marketing experience

Preferred

Public sector or government stakeholder experience
Knowledge of SMEs and the small business market
Experience managing direct and indirect marketing channels
Experience with project management platforms such as Monday.com

Benefits

Hybrid working environment
Friendly, supportive and collaborative culture
Opportunity to shape a high-profile national programme
Meaningful work with direct impact on UK business growth
Professional development opportunities
Opportunity to work with senior stakeholders across education, business and government

Chartered Association of Business Schools

The Chartered ABS is the voice for the UK’s Business Schools and sets the agenda for business and management education in the UK within an increasingly international environment. It develops influential policies and promotes, communicates and lobbies on these at local, regional, national and international levels as appropriate.The Chartered ABS (including its subsidiary companies and charities) exists to support its members and affiliates. The Association provides a central vehicle to help members promote their common interests in business and management education, respond efficiently to key policy issues, develop institutional capacity, and share best methods and practice.

Founded in 1992

London Colney, England, GBR

104 employees (12 in marketing)

charteredabs.org